The challenge
A plant-based digestive supplement with three pillars: digestive balance, natural energy and plant origin. The brief asked for a calm, honest, adult tone, and one clear restriction: never in a gym setting.
The idea
Helena, a real woman with a real routine. The hook was going back to work in September. The palette comes from the product’s spices: sage green, terracotta, copper, amber and linen.
The process
Identity came first (avatar, palette and pillars), then production in order: campaign, UGC, video. Helena was trained with Soul ID. Approved stills became start frames in Kling with movement-only prompts. In the V2 ad, an office day, her suit turns from grey to green: the product’s effect told without saying it. Voice was made in ElevenLabs, tuned so it sounds natural in Spanish.
Result
A complete, consistent campaign delivered on its own website: campaign photos, UGC, a vertical ad and voice.
