The challenge
Show a brand what happens when a character is given real personality. No client, no brief: a blank page. If we can do this for an invented crew, imagine what we can do for your product.
The idea
A clash almost nobody touches: industrial nu-metal (leather, iron, hard flash) against the corrido (engraved silver, desert amber, honour and grief). Four characters, the Queen, the Iron Charro, the Shadow and the Patrón, plus a red Lamborghini Huracán as the fifth member of the band.
The process
Face casting in Midjourney. A character sheet for each one so faces stay the same from shot to shot. Whole scenes generated with the character reference at high weight instead of pasting faces afterwards. The look is a scanned 1990s 35 mm film: heavy grain, direct flash, muted blue with warm skin. The golden rule was to never touch the grain. Three-second clips with no dialogue in Seedance, edited in DaVinci Resolve.
Result
A 25-second vertical film and an image bank for each character. It is the piece that best sums up the studio: characters with fixed faces, their own world and a cinematic grade.
