The challenge
A global campaign for a luxury house with no brief and no client: man and woman, fashion and fragrance, day and night. It all had to read as one brand, and neither character could change face in any shot.
The idea
“Quiet luxury, elegance & individuality”. Two parallel identities joined by the same sophistication. He wears his vitiligo as a signature: treated as an untouchable trait, with pores and no smoothing. She is irreverent and tailored at once: marble busts, low angles in New York and a tuxedo at night.
The process
The campaign is split into chapters like a lookbook: the Parisian silhouette by day, the fragrance in a velvet studio, the drive to the Riviera, the coastal retreat, night-time tailoring and a Spain heritage special edition. Each block has its own light and palette, but grain, deep black and crimson red repeat across all of them to tie it together.
Result
47 campaign images for two characters, fragrance key visuals and a web lookbook to present it. It is a personal project: the brand is real, the commission is not.
